Google Releases New Look For Paid & Organic Search Results

redheaddigitalGoogle, SEO, Websites

Google site Favicon update

The site Favicon takes a big step forward in new results layout

Have you noticed the new look search results on Google? This week there’s been a change to the way the results page is displayed with the Favicon now displaying prominently in front of the domain name and the page title underneath that.

Why have they done this? Google has stated that “With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”

Google’s been testing this display on mobile for almost a year but it’s the rollout to desktop on 16th January that has people taking notice.

The same results on mobile give another perspective of how prominent the site favicon has become.

TAKE ACTION:

Add or Update Your Site Icon

How Big Should My Site Favicon Be?

Lots of options here, the main thing about your site favicon is that it must be SQUARE. Depending on your website platform, the ideal size range is 48px by 48px up to 512px by 512px (be aware that the site icon will be scaled down to a tiny 16px by 16px)

What Type Of Image Should Be Used On My Site Favicon?

This is up to you but because the icon size is so small it needs to be very simple and needs to be easy to make out what it actually is! If you don’t have a specific brand icon then you can create one.

How Do I Create a site Favicon?

If your logo just won’t work this small or you don’t have a specific brand icon or an element that can be used in the icon, then you can create one in Canva.

Using your prominent brand colour, create a square background and then layer the first letter of your brand over the top in white. While it’s always best practice to have a brand element that repeats itself throughout your brand collateral this way ensures you have an icon that matches your brand in at least colour and font styling.

Thanks Google!

While the tech bulletin boards and full of people screaming about how they hate this change, after an initial shock moment and a bit of time to adjust, I really like it.

Any chance you have to put your current brand in front of your audience should be taken!

Get in touch if you’d like us to create and load your site favicon for you, we work in WordPress, Squarespace, Shopify, Wix, Weebly and plenty more!