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Home Insights Email Marketing

Do This One Thing to Drastically Increase The Deliverability Of Your Mailchimp Sends

redheaddigitalDecember 9, 2019Email Marketing, Mailchimp

You can do all the email marketing courses you want, … Read More

Why Do People Think Welcome Emails Are a Good Idea?

redheaddigitalNovember 13, 2019Email Marketing, Websites

Spoiler Alert! Because they are. Welcome emails are THE most … Read More

Avoid Pop Up Rage – Set Up Your Website’s Opt-Ins Properly

redheaddigitalAugust 23, 2017Ecommerce, Email Marketing, Opinion, Websites

Grrrr!  How annoying are pop ups (when they are done … Read More

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Yay or Nay? What do you think of Google's new resu Yay or Nay? What do you think of Google's new results layout with the website favicons now displayed? They've been testing this for almost a year on mobile but it was rolled out to Desktop users this week. Lots of screaming and gnashing of teeth on the tech bulletin boards about how awful it is but after the initial shock of it wore off, I really like it - who doesn't want more of your branding in front of the people searching for your business!! Go ahead and Google your biz and check your free mini-billboard is set up or not. 😉 If you're seeing a plain globe, or your favicon is your website platforms/is old/ is hard to read/needs updating then go and load an appropriate image in your favicon settings. *How Big Should My Site Favicon Be?* Lots of options here, the main thing about your site favicon is that it must be SQUARE. Depending on your website platform (check to be sure), the ideal size ranges from 32px by 32px up to 512px by 512px (be aware that the site icon will be scaled down to a tiny 16px by 16px). *What Type Of Image Should Be Used On My Site Favicon?* This is up to you but because the icon size is so small it needs to be very simple so it's easy to make out what it actually is! *How Do I Create a site Favicon?* If your logo just won’t work this small or you don’t have a specific brand icon or an element that can be used then you can create one in Canva. Using your prominent brand colour, create a square background and then layer the first letter of your brand over the top in white. While it’s always best practice to have a brand element that repeats itself throughout your brand collateral, this little lifehack ensures you have an icon that matches your brand in at least colour and font styling. *Summary* Your web designer should have added a favicon when they built the site but if they didn't or you've done it yourself and skipped it, then all the major platforms have detailed how-to's or get in touch with me. #favicon #siteicon #googleresultschanges #redheaddigital
Help! My vision isn't right and it's been troubli Help! My vision isn't right and it's been troubling me for a while. Now and then it's clear and working ok, but more often it's out of focus, and sometimes I find it hard to see at all. Optometrists can be expensive so I've googled the problem and found lots of ways to improve it myself. I've also watched lots of tutorials and signed up to heaps of different newsletters that show you how to boost your vision. But there are so many different recommendations I'm confused about what to do first or if I'm doing them all correctly. Plus I find it really hard on top of all my other work to find the time to complete the things they go on to recommend. What should I do? ____ You've probably worked out that there's something not quite right about this story ... If it was something as critical as my vision, it would be a no-brainer to tell me to stop mucking about and go and see an expert right? Now re-read the story but substitute the word 'vision' in the story, with the words 'online results' and the word 'optometrist' for 'digital specialist'. Once your business is proven, then unless you're actually a digital specialist yourself, I wholeheartedly believe you're holding your business back and wasting time by trying to DIY something so critical. I'm talking about ... * Your site not showing up on Google for the search terms that make you money * poor-performing or Facebook and Google Ads * an ecommerce site that converts at 2% or under * slack or ad-hoc customer nurturing and re-engagement * zero awareness of analytics And by DIY, I'm talking about "the university student who's pretty tech-savvy" or your "friend who is amazing at social media" Sound familiar? And the crazy thing about engaging someone like me, is that done right, in a very short space of time, the results should cover and then exceed the investment. And yes, I agree, the intro story is a bit simplified for effect, and many businesses do not rely on their website or paid marketing to grow, but so many do - is yours one of them? Let's chat.
Unless you've been living under a rock, you've pr Unless you've been living under a rock, you've probably seen the photo of Harry & Archie snuggled up lakeside in their winter woolies. What you might not know is that the beanie Archie is wearing is made by a NZ Social Enterprise, @makegivelive , that connects and nurtures the wellbeing of people in their communities while crafting beautiful knitwear. And their Buy One Give One philosophy means that somewhere in NZ, the beanie that Archie is wearing has a twin, that was gifted to someone in need. 😍 While there's not many things that I'd willingly interrupt my family holiday for, when Make Give Live needed a specialist to help them with their Shopify site and the massive traffic spike chain-reaction that followed the worldwide media publishing the details of their Cocobear beanie, I didn't hesitate to help in whatever way I could. I think it's been a roller coaster start to the year for the amazing women behind Make Give Live, and they've handled it with incredible grace - I love their committment to their mission and that they're staying true to their core beliefs as this message on their Facebook page demontrates to wonderfully. "We appreciate your patience as we won't be putting pressure on our makers, the whole reason we exist is for their enjoyment and wellbeing, however thanks to this success we'll be able to start more groups for more makers to enjoy 🙏😍" Congratulations to all the team Make Give Live, can't wait to wear my beanie come winter time in the Southern Hemisphere! #makegivelive
How's your holiday going? Had a wonderful digital How's your holiday going? Had a wonderful digital detox but now we're back home I'm finding it hard to keep off the devices ...
If you're planning on having any time off over the If you're planning on having any time off over the Christmas and New Year Period, or even if you're just closing on the stat days, don't forget to jump into your Google My Business listing and update your hours. This means that when people are looking for businesses like yours, they can see when you are open, and when you aren't.
Happy days! This incredible gift by @nztreespleas Happy days! This incredible gift by @nztreesplease arrived for me today - THANK YOU @nickyp_creative from @awesomeinc_nz for the thoughtful surprise and kind words 😍💫
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