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Websites, SEO & Email Marketing Blog
Lighting the fuse with Shopify & WordPress website redevelopment, automated email marketing & SEO for established purpose-led brands
Do This One Thing to Drastically Increase The Deliverability Of Your Mailchimp Sends
You can do all the email marketing courses you want, pay copywriters or marketing agencies to develop gorgeous templates, but no amount of slaving over messaging and images or thro
Can I Use Discount Codes In Place of Gift Vouchers in Shopify?
It may be tempting to use the discount code function in place of gift cards just to ‘get-by’ but this isn’t ideal for a number of reasons. Balances A discount cod
Gmail Productivity Hacks You Should Be Using
GSuite’s Gmail is so much more than email for your business and I notice that many of the clients I see using the product aren’t aware of what it’s actually capab
Why Do People Think Welcome Emails Are a Good Idea?
Spoiler Alert! Because they are. Welcome emails are THE most opened form of email marketing. If you don’t have a welcome email set-up you are missing an important opportunity
Facebook Promotion Of Competitions For 2020
What is the goal of the competition? Reach? Awareness? Event Engagement? Pick one 😉 Then you can focus the competition around that for best results. The others will happen natur
Should My Digital Marketing Agency Run My Ads On Their Account?
Absolutely, categorically NO! You grant them access to your account so you retain access, history and ultimate control. I had a conversation this week with a small business owner t
The Simple Trick To Reduce Your Wasted Spend on Google Ads
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What Year Should My Website Copyright Display?
Copyright on NZ websites has two elements to consider. The first, would be the legal aspect of this and intent around ownership of your content. And although I am proud to have m
Did You Know You Can Add Call-to-Action Buttons to your Facebook Posts for Free?
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